Made In America To Ensure Freshness And The Future

by tiffany@kwsmdigital.com | Mar 26, 2020 | History, Madison

Did you know Pirouline’s rolled wafers go from bakery ovens to store shelves in a matter of days? It’s all possible, thanks to Peter and Mireille DeBeukelaer’s American Dream. In 1984, Pirouline founders Peter and Mireille poured their heart and soul into a bakery in...

Vanilla Wafers: Now A Year-Round Treat

by tiffany@kwsmdigital.com | Mar 12, 2020 | History, Madison

Ask, and you shall receive; our Vanilla Crème Wafers are here to stay thanks to popular demand. After receiving tons of pleading letters from our fans over the years, we decided it was time to add Vanilla to our list of year-round flavors, including Dark Chocolate and...

Pirouline: Proud To Be Green

by tiffany@kwsmdigital.com | Mar 5, 2020 | Madison

Our story started almost 40 years ago when Peter and Mireille DeBeukelaer moved their family across the globe to build their American dream. They literally built Pirouline with their bare hands, pouring the bakery foundation, and designing the equipment. And while...

A Recipe For Love

by tiffany@kwsmdigital.com | Feb 13, 2020 | Madison, Magic Moments, People

It takes more than sugar and spice to stay in love for 25 years; just ask Hector and Maria Trinidad. Ahead of Valentine’s Day, we decided to ask the happy couple the secret to their success. Maria is a Machine Operator, and Hector is a Warehouse Coordinator inside our...

Making People Smile Since 1984: First Employee Retires

by tiffany@kwsmdigital.com | Jan 23, 2020 | Madison, Magic Moments, People

The Pirouline bakery doesn’t feel quite the same since long-time employee Ms. Jeanette Daniel retired on October 31st of last year. That day marked exactly 35-years since she started her job on the production floor in 1984. That’s also the year the Madison,...

Behind The Scenes: Our Favorite Memories Of 2019

by tiffany@kwsmdigital.com | Jan 9, 2020 | Baking, Madison, Magic Moments, People

Have you ever wondered what it’s like to work inside our Mississippi bakery? Well, as we head into the New Year, we can’t help but reminisce about some of our favorite memories in 2019. Here are some behind the scenes highlights. According to Sanitation Worker Darina...