Our story started almost 40 years ago when Peter and Mireille DeBeukelaer moved their family across the globe to build their American dream. They literally built Pirouline with their bare hands, pouring the bakery foundation, and designing the equipment. And while they’re still using the same family recipe for baking our iconic wafers years later, the process inside the bakery has changed a bit.

Over the years, Pirouline has made it a mission to reduce our environmental footprint by implementing new technologies in our production processes. That includes our ongoing effort to convert our entire facility to LED lighting. Today, about 90% of our lights are LED.

Three years ago, we replaced our roof with a more energy-efficient material. This year, we installed a unit to help cool our bakery using a chill water system, which cuts back on the amount of greenhouse gases that are released into the environment.

We’ve also found new ways to cut back on the use of cardboard. That includes a new machine that reduces usage by 60% on our 14 oz tins. We have made it a priority to work with an eco-friendly packing company that uses 100% recycled boxes and displays. We’re proud to partner with a business that’s making a big impact. These are some of the statistics from 2019:

  • 2,244 trees saved
  • 924,000 million gallons of water saved
  • 436 cubic yards of waste diverted from landfills
  • 28,000 kilowatt-hours of electricity saved daily 
  • 132 tons of greenhouse emissions saved yearly 

While we’ve made big strides to become more environmentally friendly, we know our work is far from over. We’re always looking for new ways to make our machines more efficient and scale back on packing materials. At Pirouline, we know it’s important to honor our family traditions while transforming our processes to better serve tomorrow.