Blog

Our 35th Anniversary Swirl Bake-Off Runner-Up

(Pictured above: Emily and her Mother)   In the tiny town of Firth, Idaho, Emily Smith worked for hours creating a beautiful cake that would take home 2nd place in our 35th-anniversary swirl bake-off. The mom of three wanted to create something unique that would...

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A Recipe For Love

It takes more than sugar and spice to stay in love for 25 years; just ask Hector and Maria Trinidad. Ahead of Valentine’s Day, we decided to ask the happy couple the secret to their success. Maria is a Machine Operator, and Hector is a Warehouse Coordinator inside our...

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For The Love Of Strawberry

With its pink signature swirl and fluffy crème filling, Strawberry Piroulines have once again hit store shelves. The popular wafer is typically only baked from December through April, making it a seasonal treat worth waiting for. And trust us; the journey to get there...

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Making People Smile Since 1984: First Employee Retires

The Pirouline bakery doesn’t feel quite the same since long-time employee Ms. Jeanette Daniel retired on October 31st of last year. That day marked exactly 35-years since she started her job on the production floor in 1984. That’s also the year the Madison,...

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Pirouline’s Dark Chocolate Wafer Brings Home Award

And the award goes to Pirouline’s Dark Chocolate Wafer for Best Sweet of 2019.  “We’re honored to hold the first-ever SnackNation Insights Awards title for Best Sweet in an Established Brand,” said fourth-generation family owner Herwig DeBeukelaer. The sweet teeth of...

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Behind The Scenes: Our Favorite Memories Of 2019

Have you ever wondered what it’s like to work inside our Mississippi bakery? Well, as we head into the New Year, we can’t help but reminisce about some of our favorite memories in 2019. Here are some behind the scenes highlights. According to Sanitation Worker Darina...

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Making Magic In 2020; Our Goals For The New Year

Did you know about 45% of Americans make a New Year’s resolution? Unfortunately, those motivated individuals tend to lose their willpower as the year moves forward. Only eight percent stick with their resolutions through the end of the year. But those statistics don’t...

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So Much To Be Thankful For

“The moment you begin to worry about the things you want and the things you don’t have in life is the moment you will lose your gratitude. The greatest source of happiness is the ability to be grateful at all times.” - Zig Ziglar That quote serves as a reminder of...

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Holiday Baking Ideas That Don’t Take a Lot of Time

With the holiday crush comes parties, get-togethers, and gift ideas that don’t have to break the bank.  Most people appreciate something from the heart, and nothing embodies that more than something baked with love in the kitchen.  It’s something we get to experience...

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