So Much To Be Thankful For

by tiffany@kwsmdigital.com | Dec 26, 2019 | Baking, Fun, History, Madison, Magic Moments, MS, People

“The moment you begin to worry about the things you want and the things you don’t have in life is the moment you will lose your gratitude. The greatest source of happiness is the ability to be grateful at all times.” – Zig Ziglar That quote serves as a reminder...

Going Green At Pirouline

by tiffany@kwsmdigital.com | Nov 21, 2019 | Baking, Madison, Magic Moments, People

At Pirouline, we bake TWO MILLION wafers a day, which results in using a lot of materials to make the fun happen. One of the things we are deeply passionate about (besides creating the one and only magical cookie with a swirl) is managing our environmental impact in...

Behind The Scenes At Pirouline: Part 1

by tiffany@kwsmdigital.com | Oct 31, 2019 | Madison

At Pirouline, the team is treated like family. So it was no surprise that the company would welcome me (Pirouline’s new social media baker) to the bakery with open arms. I recently flew to Mississippi for the tour of a lifetime. When I was invited to visit Pirouline,...

Pirouline Partners: 2019 Ridgeland Mississippi Cyclocross Cup Series

by tiffany@kwsmdigital.com | Sep 3, 2019 | Madison

Here at Pirouline, we love being a part of magical moments. Among those moments are some of the special events that happen in the community.  To us, family and friends are the people you lean on when you need support and encouragement. This plays a big role in...

Baked in the USA: Pirouline’s Gold Standard

by tiffany@kwsmdigital.com | Aug 19, 2019 | History, Madison

When Peter and Mireille DeBeukelaer poured their heart and soul into a bakery in Madison, Mississippi, 35 years ago, they did it with purpose. They wanted to plant roots in a community and build their bakery using people who would embrace their dream.  While they...

A Look at 1984: Piroulines U.S. Arrival and Pursuing the American Dream

by tiffany@kwsmdigital.com | Jul 3, 2019 | History, Madison, MS

In 1984, Peter DeBeukelaer founded his bakery, DeBeukelaer Corporation, in the small town of Madison, Mississippi with the mission to share the American dream with as many people as possible via the rolled wafers his family started baking in Belgium in 1860.   2019 is...